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Senger Naturwelt Cuddly Animal Toys - Distributed in Australia by Wooden Playroom
Senger Naturwelt natural cuddly soft toys distributed in Australia by Wooden Playroom

SENGER Naturwelt

SENGER Naturwelt was founded by Sabine and Volker Senger over 30 years ago in Hesse, Germany. To this day, they both work on each product design with their own needle and thread, committed to creating lifelong companions for your children.

"Our experience has shown that the first toy a child loves earns a very special place in their heart that cannot be replaced, which is why we put so much attention to detail in all our products."

SENGER soft toys are traditional and beautiful, handmade using only the finest of natural materials, including pure sheep’s wool and organic cotton. They meet strict quality, safety and pollutant controls to ensure their toys are completely safe for children of all ages.

SENGER Naturwelt are committed to high levels of workmanship, sustainability and whenever possible support local suppliers.

View our range of SENGER products
SENGER Naturwelt Frequently Asked Questions

Frequently Asked Questions

How do I warm or cool my cuddly toy? Why is there loose fluff on my animal? How do I wash my cuddly toy? Is it colour-fast? What is the natural smell my animal has?

Find answers to all these frequently asked questions about SENGER toys...

Answers to all your SENGER FAQs
SENGER Naturwelt from Wooden Playroom Australia

What's NEW from SENGER?

Whale, Otter and Seahorse are swimming in as part of the 2023 Sea Collection, and we are very excited about the beautiful Starfish and Shell 'cushions', which are sure to be loved by children and adults alike. The 2022 Forest animals are also finally with us, including Squirrel, Fox and Deer. SENGER's new soft dolls make the perfect companions for little ones and come in a range of colours. Not forgetting the very youngest among us, SENGER have released two new mobiles featuring the famous SENGER geese as well as a set of Milestone Cards to help families capture the valuable memories of the first months of their baby's life.

See what's NEW from SENGER

Meet the SENGER Family

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SENGER Cuddly Animals, distributed in Australia by Wooden Playroom

Cuddly Animals

SENGER's Cuddly Animals are more than just cute and snuggly. Thanks to the removable heat pad inside, filled with organic spelt chaff, grape seeds or cherry stones, they can be both warmed or cooled as needed. They are also gently weighted, providing a calming effect. Cuddly Animals come in two sizes - small and large. 

For more information about how to warm, clean and take care of your Cuddly Animal, see our SENGER FAQs.

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SENGER Floppy Animals, distributed in Australia by Wooden Playroom

Floppy Animals

Their long arms and legs are inviting both for cuddles and playtime. What’s more, all SENGER Floppy Animals are made of environmentally friendly cotton plush and new sheep’s wool, which is why there’s no need to worry if your child puts their cuddly friend in their mouth. The 30 cm Floppy Animals are more suitable for small children, while the 40 cm Floppy Animals are very popular with older siblings.

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SENGER Animal Babies, distributed in Australia by Wooden Playroom

Animal Babies

SENGER Animal Babies have a handy grabbing size of about 20 cm which makes them perfect for little ones. Like their big friends from the Floppy series, they are made of cotton plush and filled with pure sheep‘s wool from the Eifel. These little animals are always ready for a cuddle or to play their part in imaginative play.

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SENGER Baby Graspers & Teething Toys, distributed in Australia by Wooden Playroom

Baby Graspers & Teething Toys

The wooden SENGER animal grasping toys are made from oiled cherry wood, cotton or wool plush and natural paints. Safe for little hands and little mouths, they are teethers, graspers and wonderful first toys for imaginative play.

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SENGER Musical Hanging Toys, distributed in Australia by Wooden Playroom

Musical Hanging Toys

SENGER Musical Hanging Toys are made from the finest organic cotton outer layer and pure sheep's wool filling. Pull the cord and enjoy the soft, soothing sounds of Brahms' Lullaby as it soothes Baby gently off into the land of nod. 

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SENGER Hand Puppets, distributed in Australia by Wooden Playroom

Hand Puppets

Bring stories to life with SENGER Hand Puppets - soft and snuggly, approximately 35 cm in size and produced using eco-friendly cotton. Every puppet is hand-finished, and the heads and legs of the puppets are each filled with new sheep’s wool from the Eifel region.

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SENGER Animal Bags, distributed in Australia by Wooden Playroom

Animal Bags

The adorable SENGER Bags are made from soft and cuddly cotton plush, completed with a zip fastener and bag strap. They make the perfect companion for heading out and about, with enough room for little essentials, first pocket money and other trinkets and treasures.

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SENGER Waldorf Dolls Distributed in Australia by Wooden Playroom


SENGER dolls are made using natural, soft materials according to the principles of Waldorf education.A wonderful first doll for children, SENGER dolls can be used to explore nurturing role play while also providing comfort and friendship. Their deliberately reduced design and neutral facial expressions promote creative, individual play.

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